Drip email marketing campaigns are a group of marketing emails that are automatically sent out when a contact activates a trigger. The trigger could be clicking a link, joining a specific list, or crossing a threshold such as being a longtime customer to name a few.

These emails help you connect with contacts in a relevant and timely manner because once they’re prepared, they work on autopilot. And due to their timely, relevant, and targeted nature, open rates for drip emails are approximately 80% higher than single email blasts, and average three times more click-through rates.

6 Benefits of Drip Email Marketing Campaign

This type of campaign offers a host of benefits if implemented properly. Here are some key benefits of incorporating a drip strategy into your email marketing program.

1. Improve loyalty and engagement. Drip email campaigns help you engage your prospects and customers more efficiently. Emails that are triggered by user actions have a much better possibility of getting a response because they’re more relevant.
2. Push relevant content. Knowing where your contact fits into your sales cycle can identify and send content encouraging them to take the next step.
3. Create a lead-nurturing funnel. Nurturing prospective customers with a drip email campaign lets you answer potential questions, address any objections a prospect may have, and communicate the benefits of your service or product.
4. Boost brand awareness. Drip campaigns will keep your brand top of mind so when a prospect is in the market for your products and services, you’ll be the first business they’ll consider. By helping potential customers to get to know, like, and trust you, you’re increasing the chances of someone contacting you when they’re ready to buy.
5. Get back in touch with unengaged contacts. Over time, some contacts may become inactive and stop viewing your emails, so you need to create a campaign specifically geared to re-engaging these contacts.
6. Capture abandoned carts. During the process of setting up a drip campaign for those users who have deserted their carts, be sure your email echoes your brand, grabs your reader’s attention, and encourages enough curiosity that they decide to return to your website.

Leave a Lasting Impact

There you have it – drip email campaigns have numerous benefits and including these in your overall email marketing strategy can increase sales and leave a long-lasting impact on your customers and prospects.

If you’re ready to design your own drip marketing email campaign, we can help!

In fact, we can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, Online Reputation Management, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.