As more brands attempt to target customers on the move, Short Message Service (SMS) marketing is becoming an essential part of effective multi-channel marketing. But with few marketing agencies offering SMS as a core service, their clients are possibly missing out on important communications with customers and increased ROI.

Some business owners mistakenly think that this type of marketing requires a big investment in apps and doesn’t provide personalized, targeted communication.

But the truth is that access is far easier than business owners think and can be as simple as sending a personalized text message.

Benefits of SMS Marketing

1. It’s immediate and direct. SMS is one of the most immediate channels. With a read rate of 97% within 15 minutes of delivery, you can rest reassured that your time-sensitive messages will be read almost immediately.
2. Short codes can simplify your response and build your database. Customers can make the first move by adding a keyword or short code to advertisements, print collateral, and social media. This means that customers quickly become familiar with a brand’s keyword and code and are therefore more likely to intermingle.
3. It can integrate with and support other channels of communication. SMS is a great standalone channel, but it can also support and enhance other marketing mediums, such as email and social media.
4. It helps you learn more about your customers. Research indicates that over 30% of consumers will respond to a survey via text within about 5 minutes, which can yield great results in a short period of time.
5. Boost your customer engagement. SMS helps to enhance how your brand communicates with your customers across the complete customer lifecycle. Email marketing is best, however, if the message being communicated is too long.
6. Response data helps you monitor progress. Tracking ROI is possible through SMS. By utilizing these analytics, brands can create additional targeted campaigns and continually build a better understanding of their mobile database.

Get Your SMS Strategy on Track

We can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.