In today’s digital world, the importance of video marketing is unquestionable. One glance at the top social media platforms is enough to measure its popularity.

6 reasons why your business should utilize video marketing to gain an advantage over your competitors:

1. Helps Educate Consumers About Your Business Offerings: When you launch a new service or product, there’s no better way to educate your visitors than to create a series of videos. Surveys show that over 70% of users prefer watching a video to learn about a new product versus any other form of content.
2. Fosters Brand Credibility: One main marketing goal for any business is to win customer trust. You need to position yourself as an authoritative and credible business, and video marketing can help you build customer trust. Videos help unite your brand with your target audience by engaging with your audience and triggering emotions needed to make a long-term relationship.
3. It’s Vital for SEO: Google loves them, particularly YouTube videos. Including at least one video on the page you want to rank can elevate your chances of ranking higher in the search results. A basic strategy would be creating a video about the topic you’ve written about on that page. Connecting with your viewers can boost the chances of the content ranking higher in the SERPs.
4. Improves Social Sharing: If you’ve tried marketing on TikTok, you know how videos can go viral overnight. So, if you create insightful and engaging videos, your audience will love watching them and sharing them with their followers. And this will establish your authority, drive traffic to your website, and boost your brand visibility.
5. Boosts Sales and Conversions: In today’s competitive market, most businesses would do almost anything to improve their conversion rates, and that’s where the significance of video marketing lies. Embed a video to your landing pages to elevate the probability of converting traffic into customers. The logic here is simple – videos are a powerful tool that proves the value of your products or services to your audience and makes people feel more confident in their buying decision.
6. Caters to Mobile Users: Mobile users are one and a half times more likely to watch a video on their smartphones than on a computer, which clearly emphasizes the significance of video marketing. As more smartphone users access the internet wherever they go, there’s more demand for entertaining and engaging video content.

Hopefully, this reinforces the importance of video marketing for your business. When done correctly, video marketing can help you reach your goals while enjoying a great ROI. The secret is to use the correct type of videos to connect with your audience.

If you’re ready to take out the competition by utilizing a video marketing strategy, we can help with every aspect of your program! Contact us today to schedule a consultation, and let us take the guesswork out of your email marketing efforts. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation.