Many agencies treat copywriting and SEO as distinct marketing efforts. At Blue Orchid Marketing, however, we make them work together, helping your website reach the top of search engine results pages (SERPs). But how?

By crafting content that both resonates with readers and adheres to search engine algorithms, we can ensure your website shows up when users search for relevant terms. Let’s dive deeper into how you can strike this balance between copywriting and SEO for your business.

Keyword Research

Before you start writing, it’s crucial to understand what your target audience is searching for. Conduct thorough keyword research using tools like Google Keyword Planner or Ahrefs.

Identify relevant keywords with high search volume and low competition. These will be the cornerstones of your written content strategy.

Naturally Appearing Keywords

Once you have your target keywords, strategically incorporate them throughout your website content. However, avoid keyword stuffing, which is when writers unnaturally force terms into their copy.

Search engines penalize websites for this strategy. Instead, focus on creating natural-sounding content with keywords naturally woven into your blogs. Quality writing with a genuine consideration for readers can be the difference between no visibility and groundbreaking progress.

Headings and Subheadings

Headings and subheadings are not just for structuring your content; they also facilitate SEO best practices.

While concise headings with relevant keywords help search engines understand your content’s hierarchy, they also improve the overall readability for users, thereby increasing the chance of people staying on your articles for long periods of time.

Meta Descriptions

Meta descriptions are short snippets displayed in search results that act as first impressions for potential visitors. Create meaningful meta descriptions that accurately reflect your content and entice users to click. Also, include relevant keywords and a clear call to action to maximize impact.

Internal Linking

Internal linking involves creating connections between different pages on your website. This not only improves user experience but also signals relevance to search engines.

Be sure to link to relevant internal pages using targeted anchor text (the clickable text), which helps guide readers to valuable content within your website.

Human-First Writing

SEO copywriting is not about manipulating search algorithms; it’s about creating valuable and informative content for your target audience. Focus on providing clear, concise, and engaging writing that resonates with users. When you achieve this balance, both users and search engines will reward you.

By following these SEO copywriting tips, you can transform your website into a magnet for organic traffic.

Want to create genuine, meaningful, search-worthy content for your business’s digital presence? Blue Orchid Marketing is here to help. Contact us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to discuss our SEO services.