As a savvy marketing professional, you know that direct mail is a wise choice to include in your multichannel toolbox. But how effective is direct mail marketing, and why should you use or continue it this year? Here, we answer those questions for you.
- It continues to grow. Direct mail marketing is neither an old-fashioned advertising medium nor a fad. Rather, it’s a thriving marketing channel poised to flourish in the coming years.
- It has far higher response rates than other marketing channels. Response rates from direct mail have increased for over 10 years. Studies reveal that house lists enjoy nearly a 10% response rate, while rates with prospect lists are approximately 5%-making direct mail more effective than any other marketing channel. So, direct mail delivers when you want action from your marketing efforts.
- It offers a higher ROI. Statistics show that the ROI for direct mail is through the roof. Of course, your numbers will vary based on what you are selling and how much you are investing in your campaigns, but the results are staggering.
- Most consumers love it! Whether a catalog, personalized thank-you note, or postcard, studies reveal that physical mail is something consumers look forward to receiving. It is a type of romanticized marketing medium. USPS studies indicate that almost 75% of individuals surveyed prefer direct mail over other marketing channels.
- Consumers hold on to or share direct mail pieces. Studies show that about 80% of consumers sort their mail immediately daily. No other marketing channels provide businesses with this same direct-to-consumer strategy. And once a consumer has your offer, they are like to hang on to it or share it with others.
- It is not perceived as annoying or invasive as digital marketing may be. If you ask consumers, you will find that many are tired of all the distractions (such as pop-up ads) they encounter when accessing digital marketing materials. Consumers want answers to their problems, not more problems.
- It produces action. Direct mailers help businesses boost their website traffic. Research indicates that more than half of consumers who receive direct mail respond to the call-to-action, such as manually entering a URL or visiting a brand’s website using a QR code.
Direct mail marketing is one of the best ways to share your services and products with your target market. While you may invest more in email marketing, you may get better results when you work with an experienced direct mail provider such as Blue Orchid Marketing.
We can provide your business with a dedicated partnership that creates highly successful direct mail campaigns to grow your business. Contact us today to learn more. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation.