Are you wondering about the value of Pay-Per-Click (PPC) Google Ads? The truth is that PPC can have a major – and positive – impact on most businesses and brands. If you aren’t utilizing PPC marketing, you’re probably losing out on valuable traffic and income.

So, today we’re sharing seven robust benefits of using PPC advertising.

It contributes to the goals you’ve established for your business.

In most cases, this is the most convincing reason to utilize PPC advertising – because it can help you realize your marketing and business goals. These goals can range anywhere from thought leadership to high-level brand exposure. In fact, most types of conversion goals can be monitored.

It is trackable and measurable.

A key benefit of PPC advertising is that it’s easy to track and measure. Just use Google Ads in combination with Google Analytics. You’ll be able to view performance details, including clicks, conversions, and impressions. There’s no secret to your PPC performance.

Quick entry.

In contrast to launching SEO efforts, which often requires a lot of attention and time, the positioning that Google Ads offers can be obtained within just minutes of launch. When compared to organic social and email, you have the benefit of targeting those people who are unaware of your business.

You’re in control.

You ultimately have control over your options for reaching potential customers. This begins with the placements or keywords you choose to focus on and how restricting you want to be. You can also enjoy great budget flexibility if you want to start off small.

It works in tandem with other marketing strategies.

Content marketing has taken digital marketing by storm, and content calendars and plans are standard in most of today’s businesses. Google Ads can drive visitors to content faster and increase the ROI of your content investment.

It provides amazing targeting options.

When using Google ads, many advertisers take a multidimensional approach to ensure full coverage across the targeting networks and types that can garner brand exposure. By testing and trying out a particular mix, you can ensure that you’re getting as many impressions as possible.

It provides a wealth of data.

Click, conversion, and impression data for each keyword can be utilized to drive content marketing and SEO strategy efforts.

In addition, you can use the Google built-in display planner tools and keyword planner to locate your audience.

Still not convinced? We would be happy to show you more about the benefits of Google Ads compared to other paid and organic traffic options you’re currently utilizing.

When you’re ready to get started enjoying these 7 powerful benefits of PPC advertising in your business, give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your PPC advertising campaigns for maximum results.