There’s no need to invest money and time to create a good-looking website if your customers can’t locate it when conducting research. But how can you make your website stand out on the vast Internet
Search engine optimization (SEO) helps customers find your site when searching on Google, Yahoo, and Bing. By developing your site the correct way and adjusting your keywords, you’ll drive more traffic and generate more sales.
Here are 7 tips to boost your ranking in online searches.
- Focus on the unique offerings of your business. To rank above the competition in web searches, search for words that relate to your market differentiators, such as your geographic location or unique offerings.
- Research the most effective keywords. Consider the words your clients are using when searching for your products or services online. Create a list of 20 to 50 keywords, then visit Google Ads, where you can confirm that the keywords you’ve chosen are being used frequently in online searches.
- Publish a lot of high-quality content. Your best strategy to attract a lot of traffic is to create captivating content, such as videos, photos, and articles, that provide quality information to your visitors. Be sure to update your content frequently, so it remains relevant.
- Don’t overstuff your keywords. Google’s webmaster strategies state that business owners should make pages mainly for users, not search engines. If you’re simply sprinkling keywords over your content, you take the risk of twisting the meaning and irritating visitors to your site, so don’t overdo it.
- Measure results. There are free and low-cost tools that will provide you with more information on the SEO functioning of your site and tell you more about your visitors, like how they found your site, how long they stayed on each page, and their geographical location.
- Stay social. Social media is a great supporter of your SEO strategy because people utilize social media platforms as search engines. Your social media profile will also rank higher when people search for your business.
- Ensure that your website is user-friendly. Have an easy-to-navigate, clean website, and ensure that it’s immediately clear to visitors who you are and what your business is offering.
Don’t expect quick results. Like everything else in the digital world, SEO is changing constantly. What is working today might not work two or three years from now. Keep working at it and stay current on the latest changes that affect rankings.
At Blue Orchid Marketing, we can drive your SEO strategies and make sure your website is performing efficiently.
Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your SEO strategies for maximum results.