Local SEO is vital to small companies that do business on a regional level. And while national SEO’s focus is more on ranking in searches countrywide, local SEO appears on SERPs in a particular location and relies on marketing your products, services, and brand to local customers.

Make Local SEO Work for You

1. Create your Google My Business page. Taking the time to optimize your Google listing is probably the best way to be positioned higher on Google Maps and gain visibility in Google Search results locally. To access your Business Profile, you’ll need a Google My Business account that is directly related to that profile. Once you provide the requested information in your account dashboard, all the information will be added to your Business Profile.
2. Get consistent reviews from happy customers. When your customers write glowing reviews for your business, it doesn’t just optimize your Google My Business – it also encourages more local customers to buy from you.
3. Optimize for voice search. Already quite popular, voice search will continue to grow quite rapidly in the coming years. So, in local SEO it is crucial to optimize for the way people ask questions when speaking into their devices, instead of how they type their searches online.
4. Optimize your website for mobile. Studies have shown that the shift to mobile is occurring faster than expected, which confirms that you must optimize your website for mobile to be a participant in local SEO.
5. Focus on local keywords. With Google’s Keyword Planner, you can filter keyword searches based on location. This gives you an idea of the popular search terms for a given region. Once you have this list, the keywords should be included in your site’s URLs, copy, and content.
6. Take Advantage of online business directories. There are numerous online business directories such as Foursquare, MapQuest, Yellow Pages, and Yelp.
7. Create a webpage for each product/service you provide. It can be tempting to lump all your products or services together on one page, but don’t! For local SEO, you need to devote one page to each unique product or service you offer.

Remain on Top of Local SEO

SEO changes quickly and it’s never known when Google will introduce new attributes for local searches. That’s why it’s crucial to always remain on top of local SEO.

By implementing these 7 action items, you will ensure that your business maintains a solid presence when new SEO features are introduced. If your local SEO isn’t performing as it should, we can help with your SEO/SEM strategies.

We can assist you with Direct Mail Campaign,  Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.