In 2022, it’s going to be vitally important to keep ahead of your competition by using recent social media marketing trends and including them in your marketing strategy. Your business will suffer if you are still using ineffective or outdated strategies to connect with your audience.

Follow These Social Media Marketing Trends

1. Artificial Intelligence (AI): AI allows you to optimize your marketing and enhance your results. Automation makes it easy to create an accurate analysis of customer behavior and search patterns. AI can build connections between data sets that may be too time-consuming or complicated for humans to perform.
2. Micro-Influencer Marketing: What makes micro-influencers different from macro-influencers is that they have fewer followers. Next year, more micro-influencers will make an impact, with agencies helping them connect with customers and popular brands.
3. Voice Visual Search: Soon, users will be able to get product information simply by using image uploads. Search engines are increasing their abilities by giving more importance to visual and voice search in 2022. If your content appears in visual or voice search, it can be utilized like any other search engine marketing technique.
4. Condensed Video Content: There’s no doubt that videos will control social media marketing next year. Instead of long videos, the trend is moving toward shorter content that visitors will watch to the end. Online marketers will need to create accurate techniques to incorporate these videos into their marketing mix.
5. Agile Marketing: Agile marketing is a tactical marketing strategy that utilizes analytics and data to support solutions to opportunities and problems by conducting tests, assessing the results, and making changes quickly. The benefit of this strategy is that it can occasionally process multiple ideas and multiple campaigns.
6. Data Protection: Protecting your data is going to become even more crucial in 2022. This is due in part to the fact that Google is planning to remove tracking cookies altogether by the conclusion of 2023.
7. Live Streams: Give your followers behind-the-scenes insights into your organization through live streams. With both Facebook and Instagram, your customers can engage with your business through short-lived content such as Stories. The limited availability of these types of content makes them especially attractive to your followers.

Build Your 2022 Marketing Strategy

These social media marketing trends are a great start for building your marketing strategy for 2022. To enjoy the most benefit from these changes in digital marketing, you must be responsive to your visitors and allocate sufficient resources.

We can help you take advantage of all these changes and more by assisting you with Direct Mail Campaign,  Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.