Back in January 1996, Bill Gates wrote an essay titled “Content is King,” which he published on the Microsoft website. To quote him, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

He sure was right about that! And with all the different types of content available, it can be challenging for brands and marketers to know which ones to concentrate on. Different types of content serve different purposes; some are about data capture, while others drive traffic. So, it’s important to be wise in your content marketing strategy to make the most of it.

In today’s post, we’re reviewing the top seven types of content and how you can use them to drive sales.

1. Listicles: While list articles may seem gimmicky, they’re actually extremely popular because they’re scannable, visually appealing, easy to read, and—when done correctly—interesting and very shareable. From a content creation perspective, they’re also easy to write because when you have a number and a topic, all you need to do is research the topic and fill in the blanks.
2. Video: Video is a highly successful form of content. In fact, over 90 percent of marketers include it as an important part of their marketing. Video content can increase comments and shares, drive conversions, grow traffic to your website, and engage your audiences.
3. Blogs: While this type of content has been around for quite a while, the practice has become more refined, particularly when it comes to businesses using them to engage their audiences. Post blogs that are high-quality, well-written, and relevant.
4. How-To Guides: How-to guides and instructional content are like long form, in-depth blogs about how to do anything from building something to achieving a task and more with step-by-step instructions. The content will depend on your industry, but this type of content is great for building trust, growing email lists, and sharing expertise.
5. Infographics: These have become one of the most popular types of content you can create because they present a lot of information visually in a way that’s digestible, shareable, and engaging.
6. Ebooks: These are a type of long-form content that is created as electronic books that are either PDF downloads or in HTML format.  They are a great outlet for sharing your expertise and knowledge on a given topic.
7. Case Studies: This type of content uses customer or real-life feedback to demonstrate common challenges and pain points your audience may face. It demonstrates to prospects how your products or services can help solve problems they may be experiencing to build loyalty and strong relationships.

At Blue Orchid Marketing, we can create these and other content types for your business to clients and prospects to drive sales and growth.

Contact us today to take control of your content marketing by utilizing all your available options. Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your content for maximum results.