A mobile-friendly website with a modern design is essential to any digital marketing strategy. It’s important that you regularly conduct site maintenance to assess the design, content, and functionality of your website. Doing so will help your business stay aware of the latest best practices and prevent poor performance or any unexpected issues that result from an outdated site.
Here are 8 signs that your company’s website is in serious need of a redesign:
- It has a high bounce rate. This is a very important metric when reviewing your website. If your bounce rate is 55% or higher, this could be a sign that users are having trouble navigating your site and are leaving to go to a competitor.
- It’s not mobile-friendly. If your website isn’t mobile friendly, it not only guarantees a poor user experience for most of your traffic, but it also reduces the number of prospects who browse your site.
- There are broken links. We’ve all experienced visiting a website where we click on a link only to be met by the dreaded 404 error page. Broken links result in a higher bounce rate which negatively impacts your SEO.
- It loads slowly. Today’s website visitors fully expect a lightning-fast user experience. This means it is crucial that your website loads nearly immediately. According to research conducted by Google, over 50% of visitors leave a website if it takes longer than three seconds to load.
- Your content is outdated. Taking a few minutes to refresh your website with content that is up to date at least once a month will improve the overall quality of your website, optimize the user experience, and boost your website’s search ranking,
- The look and style are outdated. A business website should generally be updated every 2 to 3 years. If it’s been a while since your last redesign, it’s time to evaluate whether your site is still effectively and efficiently meeting the needs of your customers.
- It’s not optimized for SEO. When your site is not ranking high on search engines, it isn’t good for business. You must execute on-page search engine optimization across your website to rank well in search results.
- It’s difficult to navigate. Periodically visit your website as if you are a typical user and try to find specific content by using your website’s navigation links. If you can’t find that content easily, it’s probably time to revisit your site’s navigation.
Blue Orchid Marketing’s team can freshen your existing website or provide a complete redesign to make sure it’s being seen by your ideal prospects. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation.