Conversion is a science of the mind – how your prospect processes information and makes the decision to buy. Today, we’re describing 8 proven writing methods that turn traffic to your landing pages into revenue.

Write for Results

1. Share customer testimonials. One of the most powerful conversion copy strategies is not about writing – it’s about letting delighted customers write your copy for you. In fact, testimonials produce conversions like nothing else can.
2. Highlight the benefits, not the product or service. Customers don’t care about your products or services or about the solution you’re trying to sell them. Today, consumers already know the solution they’re looking for thanks to the internet.  If you’re only trying to sell your solution, you’re not giving your customers what they want and need, so you need to pitch the benefits.
3. Come up with a killer headline. Visitors don’t read your landing page copy meticulously. They skim, they scan, and they let their eyes flitter across the page, but they don’t typically read every word. You need to create copy that will urge them to convert despite their skimming habits.
4. Keep it simple. Here are a few ways to keep your landing page copy simple and easy to understand:

• • Utilize simple sentence structure
  • Use short words that are easy to understand and skim
  • Write short sentences
  • Avoid fancy wording
  • Use the most basic words to describe what you’re trying to say

1. Write like a human being. People prefer to associate with other people, not robots. That’s why your copy must sound like it was written by a human. Get yourself away from the idea that you’re writing copy and look at it as a conversation.
2. Be specific. The more specific you are, the more persuasive and believable you’ll be. Numbers makes a big difference. Customers want to have precise information about the benefits other consumers are enjoying, and they want specific examples of what they will experience.
3. Request that readers act. If you don’t request conversions, you won’t get them, so start with the end goal in mind. All your copy should be building up to that conversion, so don’t be shy!
4. Perform A/B testing on your copy. There are all kinds of A/B tests you can perform on a landing page – placement, flow, layout, images, etc. The biggest gains typically come from changes in the copy so test your copy along with the other elements of your landing pages.

Create Revenue with Conversions

If you need help creating landing pages that convert, we can help. We can also assist you with Social Media Marketing, Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.