Utilizing Instagram Stories can be an excellent way to boost exposure for your business and get more followers. But are you finding it challenging to come up with new ideas for your posts?
In today’s blog, Blue Orchid Marketing is sharing nine Instagram Story ideas that you can use for your business:
- Polls: There is now a feature that rivals a Twitter feature: InstagramPoll Stickers. You now have the ability to insert multiple-choice questions into your Instagram Story video and image, and your followers simply click on their answers.
- Drive Traffic Blog Post/Website: Use Stories to promote your services and current blog posts or drive traffic to your website. If you currently have over 10,000 followers, you can also access the “Swipe Up” feature that lets you link within the story itself.
- Behind the Scenes: Taking your followers with you behind the scenes or giving them a sneak peek of an upcoming event or campaign is always a great idea. Using this, you can make your audience feel special while building excitement around your new initiatives.
- Take it Live: Live Stories Q&As provide great value to your audience. You can have users put in their questions beforehand and answer them in an Instagram Live Story.
- Roundups: The Instagram Story method of clicking to access the next screen is also great for creating lists and roundups. Put the spotlight onto your top favorite resources of the past month, turn a blog post into a list, or let your followers know what your top posts were.
- Highlight User-Generated Content: If you’re lucky enough to have user-generated content, you can use that in your Instagram Stories. You can also use them to shout out your favorite images, accounts, or related brands.
- Vlog: One of the easiest ways to use Instagram Stories is to use it as a vlog. Take your followers into your everyday life, highlight employees, show your workspace and have fun with it.
- Themes: Use Instagram Stories to create a themed day like a ‘Tuesday Tip’ theme, a day where you share quotes or a day of the week where you spotlight an influencer.
- Highlight Local Happenings: If a local event is happening, talk about it in an Instagram Story. It’s a great way to connect with your audience. It creates an excellent opportunity to use location stickers and location-based hashtags, which can help you gain extra exposure.
We can help with every aspect of your marketing to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, Social Media Management, website design or any other marketing tools.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.