Having a local online presence is crucial for any business. A local listing details the essential information of a business online. Listings management communicates your business information across social media platforms and industry-related directories. If a local business doesn’t utilize local listings, they are missing a huge opportunity.

Exploring 9 Business Listings Management Tips

1. Focus on the most relevant directory sites in your industry. A great starting point for getting your business on local listings is concentrating on the most popular directory sites. These sites might consist of Google, Yahoo, Yelp, Bing, and more. There are also probably many more that are focused on your industry.
2. Correct business listings help with local SEO. There are methods and techniques to enhance a business online, so it ranks above the competitors in the online search engine. Optimizing and adjusting local service listings for SEO will draw traffic to your business.
3. Organize your data. The first step is to select your preferred user experience. For example, do you want to direct people to your primary location, or is it better to guide them to the specific product? By adapting your data management strategy, you can ensure that your listings are operating correctly.
4. Remove duplicate listings. Several factors lead to local service listings getting duplicated. These listings can prompt the business owner to create a second company listing. Duplicate listings can also be caused by data modifications or spam. Duplicate listings can be expensive and result in a loss in online traffic.
5. Boost customer reviews. Today it’s easier than ever for consumers to share their experiences with your company. Reviews about your business can give prospects an idea of what your current consumers think of your business. You must respond to all reviews you receive – positive or negative. Reputation management is important to show customers and prospects that you care about your business.
6. Update listings regularly. Understanding that listing management is not a once-and-done undertaking, and businesses must proactively approach to updating details like new areas or hours. Upgrade your listings as soon as any information changes to get ahead of anything that causes a negative customer experience.
7. Include hi-res photos. Businesses that include photos in their profiles get more inquiries and click-throughs to their site. High-quality images will keep you ahead of the competition and stand out to customers and prospects.
8. Carefully write your business description. When creating your company description, think of what you want people to know. Include terms that are important to your clients but don’t make your listing keyword heavy. Educate customers as if they don’t know anything about your business.
9. Boost your Google My Business listing. GMB is single-handedly the most vital tool any business owner can utilize. Recent research discovered that more than half of smartphone users got in touch with businesses directly through the GMB platform using their Click to Call.

Make Your Online Presence Seamless

Again, business listings management is not a once-and-done task. It needs detail and constant maintenance for a seamless online presence. With Blue Marketing, you can ensure that your business listings are updated and tracked with our Local SEO services.

We can also help with every aspect of your marketing to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, Social Media Management, website design or any other marketing tools. Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.