If you are not utilizing targeted email campaigns as part of your marketing plan, then you are missing out on a valuable and cost-effective marketing tool.

Email campaigns are also known as drip marketing, a communication strategy that sends – or “drips” – a pre-written set of messages to current or prospective customers over a period of time. Most often, these communications are emails, but hardcopy letters may be used for those, for example, who do not have an email address.

There is no guarantee that your targeted reader will see your Facebook postings, as its algorithm dictates who sees your content and who doesn’t. But an email goes directly to the recipient’s inbox and can’t be missed!

Make a resolution to explore the many advantages of email marketing. Here are just a few:

• Emails are personal and customized. By segmenting your contact list, you can send tailored email messages that resonate with the reader and give them something of value. You can send emails to new clients, for example, thanking them for their business and expanding on your services. A physician’s office can remind existing patients that it’s time for a recheck with a recall notice.
• Emails are action oriented. Very few of us let emails build up in our inbox. Instead, we take action – we scan them and then decide what to do. The key here is that emails are read! Reading an email is reinforcing your brand. Even if the reader doesn’t need your services at the moment, it’s another reminder of your name and targeted
• Get results. Your marketing software should track effectiveness measurements like who opened the email and how many links were clicked. You will know at any time how your email campaigns are performing.

And don’t ignore any customers who do not use email. A comprehensive drip campaign function will generate transactions for those without email addresses which can be used for sending paper documents. At Blue Orchid Marketing, our virtual assistants will take care of all hardcopy mailings for your campaigns based on tasks generated by our marketing system.

Thoughtful, targeted emails can build loyalty and trust in your brand. When you speak directly to prospects, leads and customers both past and current, you will be building new and reinforcing existing relationships. And that’s what drip campaign marketing is all about.

Need Help? Let Us Create and Manage Drip Email Campaigns for You!

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a web site? Live chat? Adwords? We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and web sites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to