Due in part to the pandemic, social media has skyrocketed in popularity as people look for a way to connect. The pandemic also affected the most efficient times to post on social media platforms as many of us worked from home and our schedules changed.
It’s the million-dollar question: When should I post content on social media? Overall, the best time to post on social media is the early morning on weekdays. Then when your audience wakes up in the morning and begins scrolling through their favorite platform, your post will be one of the top pieces of content.
Let’s discuss the best times to post on the top social media platforms.
Facebook: This platform allows you to connect with your family members, colleagues, and friends. The most opportune times to post on Facebook are between the hours of 9 a.m. and 1 p.m. on Tuesday, Wednesday and Friday. Don’t post on Saturdays because it’s the day with the lowest engagement. Facebook holds the #1 social media platform in the world, so you really can’t go wrong with when you post.
Instagram: Though it started as a basic platform to post photos, it has developed into a full-fledged shopping app with influencers selling products and services for different brands. The very best time to post on Instagram is between 11 a.m. and 2 p.m. on Tuesdays and at 11 a.m. on Monday through Friday. It’s the perfect place for businesses to post new content, whether it’s photos, reels, or infographics.
Twitter: Twitter is the best platform for posting up-to-the-minute news updates using 280 characters or fewer. The best time to post there is early in the morning on weekdays, ideally, Mondays and Thursdays at 8 a.m. If you have to post on the weekend, still aim for the morning, but perhaps a little later, when users are awake.
Unlike other platforms, you can’t really post too much on Twitter.
LinkedIn: This is the world’s largest digital professional networking website. The best time to post on this platform is Tuesdays and Wednesdays at 9 a.m. When posting, keep in mind that LinkedIn utilizes less recency in its algorithm and factors in higher quality, relevant, and trending content, so the time you post might not matter as much as it does on other platforms.
When determining the best time for your brand to post on social media:
- Track where your traffic is originating
- Identify when your audience is most active
- Review your top-performing posts from the past
- Follow your competition’s posts
- Test and optimize.
For the best results, many businesses hire professional social media content creation services to help create content. At Blue Orchid Marketing, we offer affordable social media management services. We can help with every aspect of your marketing to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, website design or any other marketing tools.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.