In today’s digital age, consumers are bombarded with marketing messages. Traditional advertising methods are becoming less effective, and people are actively searching for information online before they make a purchase. At Blue Orchid Marketing, we understand this increasing demand for information, as now more than ever, businesses are vying for online attention through the sharing of content. That’s why in this article, we’ll go over what content marketing is and how to do it.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience.
Content marketing isn’t just about creating blog posts like this one. In fact, today, we’ll be solely focusing on social media and its many forms.
How to Market Content
Lead With Value: If you stick around long enough, you’ll start to gain a following. However, this is only if your content is informative, educational, and entertaining enough for people to want more.
Know Your Audience: Conduct a competitive analysis of creators in your niche to see which content performs the best. Also, be sure to leverage audience insights tools, which tell you how long people viewed your content, its impressions, and other metrics.
Choose the Right Method: This depends on your audience and the message you want to convey. Blog posts are great for in-depth information, while videos hook viewers in to visit your page. Also, consider the platform you’re posting on. Consider emphasizing TikTok if you’re trying to reach a young audience or Facebook if you want to target older leads.
Produce Nice-Looking Visuals: Many creators strategize and research well but can’t produce. The bar is set high by expert videographers and storytellers, so there’s little room for sloppy content. Use detailed captions, strong visual hooks, and trending audio to craft well-made videos.
For written material, tell a story, check for grammar and spelling, and break up your paragraphs into easily digestible snippets of information.
Don’t Quit
Content marketing requires patience and persistence. Whether you’re writing blogs for SEO or videos for TikTok, it takes time for the internet algorithms to recognize your information as credible and authentic.
According to Instagram, for example, the top creators post consistently around three times per week. This may not seem like a lot, but consistently showing up on the platform for your audience is easier said than done, especially in the beginning when you’re not experiencing many views, followers, or engagement.
By staying consistent, the platform you’re posting on will reward you, especially if your brand rivals the top content in its niche.
Wondering how you can create scroll stopping content on social media and beyond? Blue Orchid Marketing is at your service! Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to discuss our social media services.