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Attention spans are shorter than ever. That might sound harsh, but if you don’t thoroughly read this entire blog, you’re only proving us right!

Jokes aside, there’s a lot of talk in the marketing world about platforms like TikTok and Instagram Reels. Bite-sized video formats are booming, and savvy businesses are taking notice. But how can you leverage this trend to drive engagement and brand awareness? Blue Orchid Marketing is happy to step in with a few helpful hints. In this blog, we’ll go over how to create short-form content that packs a punch.

Show, Don’t Tell: Your Services in Action

Short-form videos are perfect for showcasing your services in a visually engaging way. Also, like it or not, they aren’t going anywhere; tech giant Cisco predicts that online videos will make up 82% of all internet traffic by 2024.

  1. A study by Wyzowl found that 84% of consumers claim watching a video has convinced them to buy a product or service.
  2. According to another Wyzowl study, viewers retain 95% of a message conveyed through a video compared to just 10% when reading text.

A few straightforward strategies will help you get started:

  1. Focus on the benefits. Don’t just list things; instead, show how you can solve a problem or improve lives concretely.
  2. Keep it concise. Aim for videos under 60 seconds.
  3. Use high-quality visuals. Invest in good lighting and sound to create a professional look.
  4. Add music and text overlays to keep viewers engaged. Captions are key: Many viewers watch videos on mute.

Time to Shine: Personality-Driven Videos

People connect with people. That’s what the AI is telling us to say, anyway…

Ok, ok. In all seriousness, don’t be afraid to show your brand’s personality in your short-form content. This could involve behind-the-scenes glimpses, employee spotlights, or even humorous skits that align with your brand voice.

Try any of the following:

  1. Show your team’s human side: Let your employees shine through their personalities.
  2. Use humor: A little laughter goes a long way in building connections.
  3. Embrace trends: Participate in popular challenges or use trending audio to get noticed.

Did your short attention span cause you to skip to the end of the article for contact info? We get it; you’re busy! Just call us at 203-746-5901 or email us at today to schedule a consultation to discuss our digital marketing services. It’ll be quick. Promise!