With two billion active users on Facebook every day, it is home to some of the most popular digital marketing spaces in the world. From international brands to local companies, businesses large and small are turning to Facebook to reach consumers.
But Facebook’s popularity can be a double-edged sword. While its audience is there, businesses have to compete with other distractions like user-generated posts, games to gain the attention of consumers, and rival ads.
That’s what makes producing appealing Facebook video ads so important.
While it may seem like a gamble, there are particular approaches you can use to build successful Facebook ads that will engage your intended audience and motivate them to act.
Wondering how to create successful and effective Facebook video ads?
- Keep it vertical. It’s been shown that approximately 98% of Facebook users access the platform exclusively through their mobile phones. This means that most of the users who view your Facebook ads are going to see them on a vertical screen. So, your video ads need to be optimized for playback in a vertical or square setting.
- Content counts. Creative, compelling content that triggers the consumer’s imagination and persuades them that they can’t live without your business is a key ingredient to successful Facebook ads. The bottom line is that your video needs to pull at their heartstrings.
- Keep it short and to the point. Between extremely busy schedules and a culture that has shortened attention spans to the smallest lengths, consumers just aren’t willing to spend a lot of time with your ad or any others. Being able to capture the attention of a viewer during the first few seconds will lead to a video ad that performs better.
- Be aware of your options. One of the most attractive things about advertising on Facebook is the options that are available for how and where your ad appears. You can choose where on the platform you run your Facebook ads, including:
- In-stream ads that play within other videos, which makes them an excellent way to reach prospects.
- Feed so it appears while they scroll.
- Stories, which appear at the top of the page on both mobile and web versions of Facebook.
Being aware your target audience’s Facebook habits can help you identify which ad style is best for your business.
- Take muting into account. In addition to getting your ad seen, you’ll also need to account for the fact that there’s a good chance your video will play while being muted. Facebook allows users to pre-mute auto-play videos. While including “tap for sound” reminders in your video ad helps, you can also work around this issue by using bold titles, including automatic subtitles, and incorporating attention-grabbing graphics.
Blue Orchid Marketing stands on the cutting edge of digital ads by combining our expertise with the most innovative marketing tools available to create effective customized marketing campaigns. Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can boost all your digital marketing efforts.