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digital marketing

The purpose of digital marketing is to drive the right audience to your website. We receive a lot of questions regarding various digital marketing strategies, so today we’re sharing answers to some of the most common ones.

Digital Marketing FAQs

  1. What is Search Engine Optimization (SEO)? This refers to the action of improving web pages and content to rank higher in search engine results. These search engines utilize algorithms that determine which pages include the most relevant results, and they are ranked highest among the search results. When you use SEO tactics, your content will stand out in the search engines.
  2. How does a website boost sales? The main way is by providing users with a convenient way to shop. Using pop-up offers and special discounts can push consumers to buy your products/services.
  3. What is the main objective of social media marketing? This falls in the brand awareness and deliberation stage of the sales funnel. These platforms help businesses connect with their target audience and push them down the funnel with content and links where they can ask for more information.
  4. Which social media platforms are best suited for my company? Each company has different social media needs and strategies suited for its type of business. To determine which platform is best for you, you first need to identify your social media goals and target audience.
  5. Is Facebook a paid service? Facebook is a free social networking option, as users don’t have to pay to create business pages or profiles unless they want to use ad campaigns to market their business. Easy to use, Facebook Ads can help businesses enhance their visibility, promote events, or market products.
  6. Is it okay to repurpose older content? With statistics, research, quotes, testimonials, and reports being created daily, there will be content that is worth repurposing for your digital marketing strategies. There are numerous ways to turn your business documents into creative online content.
  7. What is the difference between digital marketing and digital advertising?

Digital marketing helps businesses monitor their online reputation, raise brand awareness, share information about products, and engage with their audience. On the other hand, digital advertising helps businesses advertise and promote products, offer special discounts, and attract customers. Simply explained, digital marketing creates a target audience while digital advertising drives this audience to make a purchase.

How to Start

If you need help with any of these marketing strategies, we can help!  We can assist you with your Social Media Marketing, Website Design, SEO/SEM, Blogging Programs, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.

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