While internet marketing has certainly taken the marketing world by storm, traditional channels like direct mail still provide outstanding results. Today’s businesses must utilize marketing strategies that combine digital and traditional marketing tools.

Every great marketing strategy utilizes multiple channels to achieve established goals. Today, the internet is the initial point of contact for your customers and prospects, but direct mail is a cost-effective way of reaching out to the ideal customer. Cross-media marketing lets you combine these channels so you can make up for one’s weaknesses by using the other’s strengths.

Benefits of Combining Direct Mail with Digital Channels

1. Increased Exposure: Combining digital channels and direct mail will elevate your exposure, helping you to reach more customers and prospects. Using the two tactics together also provides you with more metrics about your customers and prospects. Minimize weaknesses and maximize the strengths of both by strategically using them together.

2. Improved Engagement: Digital marketing provides two-way communication between you and your customers and prospects, while direct mail recipients have to deal with the mail piece and make a decision. Whether recipients take the desired action or not, combining these methods ensures targeted marketing that motivates engagement on a personal level.

3. Stronger Relationships with Customers: You must build and nurture strong relationships to win new and repeat business. By using direct mail and digital marketing that work in unison, the result will be a targeted marketing strategy that conveys a message that will resonate with your audience.

4. Better Results: When combining digital marketing and direct mail, customers will be more likely to notice your business and develop trust in your brand when they hear about it from several sources. Combining these techniques will provide a great strategy for running a successful marketing campaign.

With our digital and direct mail programs, you can take advantage of the opportunities that both channels provide. We can create a direct mail piece for you and produce coordinative ads that include mobile and video ads. We then ensure that these ads are shown to the same recipients who received your direct mail pieces.  The right customers will see your marketing message numerous times from different sources.

Ready to get started? Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your campaigns for maximum results.