Because direct mail marketing produces the lowest cost per lead, the highest ROI, and the highest conversion rates, it’s no surprise that it continues to be a crucial component for both B2C and B2B products and services. Annual volumes have returned to and even exceeded pre-pandemic levels.
This is because people today are digitally oversaturated, and experiencing digital advertising fatigue, and one of the only ways to get information in front of your customers and prospects is through compelling and unique direct mail.
If you’re thinking about incorporating direct mail into your marketing strategy here’s a look at the industry’s upcoming trends to maximize your ROI and set you up for success.
Successful Direct Mail Strategies
- Retargeting past customers with direct mail will become even more successful. By adding direct mail to your retargeting plan, you can take advantage of a channel that is less saturated and communicate with those who have become indifferent to digital marketing. This strategy will become increasingly popular in 2022 due not only to digital fatigue but because direct mail retargeting is much more effective than when done online.
- Mail speed optimization and cost will become a priority. The USPS price increases last year emphasized the need for businesses to take cost into account with their direct mail strategy. As a result, this year businesses will put more focus on tracking direct mail ROI more closely. There will also be a lot of pressure to enhance mail production to counterbalance the change in delivery time.
- Businesses will adopt omnichannel communication. Direct mail is typically more effective than digital-only channels like social media ads or email. And when you combine the power of digital and direct mail, it can generate an increased return and develop your brand even more.
- Personalized campaigns will be a substitute for mass mailings. In answer to better capabilities and cost-consciousness, companies are moving away from mass mail to more targeted, more personalized, and smaller campaigns. This strategy keeps customers and prospects more engaged. And as businesses leverage technology for more effective targeting, this trend is expected to fast-track in 2022.
- Direct mail will be utilized to relieve digital fatigue. Digital marketers are seeing digital fatigue echoed in their campaign results as the pandemic goes on. However, with direct mail’s established ability to encourage engagement in compelling and unique ways, more businesses will use direct mail to battle digital fatigue and drive results in the process.
The Power of Direct Mail
It’s safe to say that direct mail is more powerful than ever, and the future of it is looking bright in 2022. In terms of effectiveness and versatility, direct mail marketing is invincible, particularly when combined with a digital marketing campaign.
At Blue Orchid Marketing, we’re here to help you integrate direct mail marketing successfully into your marketing campaign, so let’s get started today.
We can also help you with Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.