Have you ever agonized over whether you can use a sassy emoji in a message to your boss or worried over the placement of an exclamation point? If so, you’ve faced the importance of email messaging in the modern marketplace.

What’s even more critical than a message to a colleague is the follow-up and nurture email sequences sent to potential customers. These automated email sequences welcome new users, showcase what your brand represents, and describe how users will benefit from their relationship with you.

The following four email sequences are some of the most fundamental for any business that wants to stand out in any inbox.

1. The Greeter:

A kind “Nice to meet you” message jumpstarts the business-client relationships. Whether it has a tone of a firm handshake or a warm hug, these greeter sequences add a human element to business relationships that many users have come to regard as unemotional. These branded welcome emails have some of the highest open rates averaging almost 70%.

A well-written greeter email should include the following:

• A sincere way of thanking them.
• Additional information regarding the products or services they purchased.
• Other relevant offerings.

2. The Newsletter:

Did you realize that the first email newsletter was sent out back in 1977?  And regardless of the almost 50 years of history that have passed, they are far from outdated and remain an outstanding space to connect with loyal customers.

To nurture customer relationships, a captivating company newsletter should:

• Choose (and maintain) a main focus.
• Speak to a specific audience.
• Feature other relevant products.

Giving your clients updates about your business is a highly effective way to show you care about the relationship.

3. The Cost-Cutter:

Who doesn’t love a discount? Nurturing customer relationships by delivering coupons can help a business with increased loyalty and monetary rewards. A business might create a coupon nurture sequence to:

• Reward repeat customers.
• Build buzz.
• Attract first-time buyers.

4. The Incentivizing Email:

Whether it’s affiliate linking or a referral program, incentivizing customers to share with their social media followers and friends has become a foundation of modern digital marketing. Nudging clients to recommend a service or product they love is a start, but they really begin sharing when they get something back.

Over 300 billion emails were sent out each day in 2022, which is over 40 messages per person every day. So your email sequences need to be thoughtfully constructed so that their audience feels seen amid the noise.

Not sure where to start in crafting an email sequencing? Blue Orchid Marketing’s email marketing strategists have a solid record of producing effective lead-nurturing and trust-building emails. Interested? Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your SEO strategies for maximum results.