Facebook advertising is still the worldwide market leader as it has proven to be useful in some areas of business, among them customer service, collaboration, and marketing.
With its well-known success in 2021, smart businesses will use Facebook advertising for at least the next 3 to 5 years. To give you a better understanding of what’s coming up, we have reviewed the latest Facebook developments and which of them will make it this year.
Top 5 Facebook Trends That Will Be a Hit in 2022
- Engage Prospects with Stories: Facebook users consider Stories to be the new newsfeed and users are now constantly sharing their daily events in their stories. And as stories occur in real-time, sharing is almost immediate. So, what makes Facebook Stories so popular? They work exceptionally well with smartphones, which makes them highly popular with today’s users.
- Chatbots: Businesses utilize chatbots in numerous ways, but customer service is the main reason for a chatbot application. To use chatbots successfully, there are several things to keep in mind:
- Recognize that chatbots are not a magic pill – at times you’ll hit a snag along the way and that’s fine.
- You need to make your customer’s experience feel personal because nobody likes talking to bots that respond to every question with the same answer.
- Keep it simple – the quicker they can get the information the happier they’ll be.
- Personalized Video Ads: Utilizing personalized videos as a marketing strategy is based on the fact that Facebook videos get over 130% more organic reach than just images. The popularity of video ads doesn’t appear to be slowing down any time soon, which is why almost 50% of marketers are adding them to their digital marketing toolbox in the immediate future.
- Facebook Live: For businesses with a limited advertising budget, this tool can be a great marketing tool to increase sales by increasing awareness. Facebook stats reveal that businesses who utilize Facebook Live to sell or promote their products enjoy higher than average engagement. It has also been performing well as compared to pre-recorded videos.
- Tracking Customer Journey: Facebook’s new tool has made it easier for businesses to keep track of their customer’s online journeys. And unlike current methods, the tool lets you view touchpoints such as posts, reviews, ads that lead to a specific purchase, and landing pages. It gives business leaders a clearer view of the entire customer journey which allows them to measure the value of their individual sales channels.
We Can Help with Facebook Advertising!
Need help creating your Facebook ads? Don’t worry, we can help! We can also help you with Direct Mail Campaign, Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools. So, give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.