It may be hard to believe, but Facebook, the social media juggernaut boasting 2.27 billion active members around the globe, has just turned 15.

Its inception is now part of social media lore: Mark Zuckerberg, co-founder of Facebook and its current chairman and CEO, devised a FaceMash website as an undergrad in Harvard. FaceMash, which compared student photos side by side, almost got him expelled with charges of breach of security, among others.

What happened next? Here are a dozen of Facebook’s most remarkable milestones:

1. After FaceMash, Zuckerberg wrote code to develop an online student directory called “TheFacebook.” He and another student invested $1,000 each and launched Facebook on February 4, 2004.
2. More than half the undergrads at Harvard joined within a month of the launch.
3. Facebook introduces its photo feature with unlimited storage in 2005.
4. After rolling out membership to colleges and high schools in the U.S., Canada, Australia, New Zealand, Mexico, the UK and Ireland, anyone age 13 and above with a valid email address was able to join in 2006.
5. Business owners began to see the benefit of telling users about themselves and attracting potential customers via Facebook company pages.
6. Facebook introduces mobile support in 2007.
7. In 2008, Facebook adds a payment service with Facebook Credits.
8. Facebook rolls out the ever-popular “Like” feature for users’ comments in 2010.
9. The messaging service was revamped in 2010 as Facebook Messenger.
10. In 2012, Zuckerberg takes the company public – at $38 per share, the IPO values the company at $104 billion.
11. Facebook reaches the amazing milestone of 1 billion active users in a single day in 2015.
12. Facebook Live streaming service for iPhone users added in 2016.

No Question: Facebook Works for Your Practice

If you are not using Facebook yet to market your practice, you are missing out on a valuable way to sell your services. Here’s why:

• Exposure to potential customers. 241 million people in the U.S. use Facebook.
• Ads are cost-effective. Compared to print, TV and radio advertisements, Facebook ads cost less – and are more targeted to your audience.
• Tracking. You can follow your page’s “likes,” performance and engagement via Facebook Insights.
• Brand loyalty. People look to social media for services and products, and readers will value a business that is active and responsive.
• Web traffic. Relevant and engaging Facebook posts will drive potential customers to your website.

Let us develop and manage your social media presence, including Facebook, to ramp up your marketing strategy!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!