Even though there has been a decline in user growth, Instagram still holds its position as the second most used social networking channel right behind Facebook. Out of the approximately 500 million people who view Instagram stories every day, one-third of those are from businesses.

So for a brand that wants to elevate engagement with its audience, Instagram provides a lot of users in one place just waiting to hear from you. But like with all social media, you need to have a plan.

Here are some tips for increasing your number of Instagram followers.

1. Have a plan and create a content calendar. Take the time to come up with clever content ideas that work together with holidays, your business’ upcoming events, seasons, and your overall sales and traffic goals.
2. Only post well-composed videos and images. Because Instagram is a visual platform, shots need to be unpixellated and crystal clear. Sub-quality content won’t get the engagement you need.
3. Experiment with different dimensions and filters. The more original, captivating, and creative your photos are, the more likely visitors are to follow and share your account.
4. Use Instagram Analytics. With an Instagram business account, you can view your analytics to determine when your audience is most active – use this data to optimize your posting schedule.
5. Optimize with CTAs and branded hashtags. Make sure your bio features a branded hashtags, a call-to-action, and a link, which is key in the mission for new followers.
6. Ask questions in your posts. At the end of each post, include a question or a clear call-to-action to boost engagement.
7. Add a link to Instagram in your email and website. Make sure people can easily find your Instagram by adding an icon to your social links or embedding other Instagram content on your website.
8. Cross-post your Instagram content to Twitter and Facebook. Cross-posting Instagram content can drive users back to your Instagram profile.
9. Run campaigns and contests aimed at increasing brand reach. When you’ve started growing your followers, you can add campaigns and contests that can attract more followers.
10. Interact across Instagram. Strategically engage with those users who will potentially like your profile.

We can help perfect your message online and on Instagram!

We can also help with SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.