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Google My Business

Google My Business (GMB) is a no-cost platform that lets businesses create and manage their presence throughout Google. Because it helps you connect with customers and make your business easier to find, it’s an important tool for your digital marketing.

A Google My Business listing can help you connect with more customers with up-to-date information about your location, contact information, and hours. You also have the ability to add videos, special offers, and photos to make your listing stand out even more.

6 Benefits of Having a Google My Business Listing

 There are many benefits of having a Google My Business listing; here are a few key ones.

  1. It’s easy to set up and free. To get started, you’ll need a (free) Google account.
  2. It helps customers and prospects locate your business. Your GMB listing may show up on Google Maps and in search results when customers and prospects are searching for businesses similar to yours.
  3. You can add videos, photos, and other information. This will make your listing stand out from your competitors.
  4. It’s an excellent way to connect with customers and prospects. Customers review your business on your GMB listing, and you can respond to the reviews. It’s a big help in managing your online reputation.
  5. You can track how customers and prospects interact with your listing. This is accomplished using GMB Insights.
  6. If you own a business, there’s no reason not to have a GMB listing. It can help you reach more customers and prospects and track your online connections.

5 Tips to Make the Most Out of Your GMB Listing

 Here are some things businesses can do to make the most out of their GMB listings.

  1. Fill out your profile completely, including as much information as possible. Be sure to include videos, business hours, descriptions, photos, and anything else that would be helpful for customers and prospects.
  2. Respond to both negative and positive reviews. This will show customers and prospects that you care about their experience and want to address any concerns that arise.
  3. GMB Insights can track the performance of your listings and determine how customers are connecting with them. Then, based on this data, you can make alterations to improve its performance.
  4. Use Google Ads to build targeted ad campaigns. These campaigns will reach customers and prospects when they’re searching for businesses like yours.
  5. Optimize your website for local SEO. When doing so, your listing will appear higher in search results.

By following these tips, you can ensure that your GMB listing is working hard for your business and driving leads and traffic.

If you’re not already taking advantage of this valuable resource, let Blue Orchid Marketing help you get started today. We can also help with every aspect of your marketing to help you get and keep customers to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, or any other marketing tools.

Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.

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