Posting on social media is a powerful tool for small businesses to connect with their audience, build brand awareness, and drive engagement. But with so much content vying for attention, it can be challenging to stand out and keep your followers hooked. That’s why in this blog post, we at Blue Orchid Marketing will go over exactly what to post on social media, from staff spotlights to insightful captions.
1. Give Behind the Scenes Glimpses
Every hard-working receptionist, assistant, podiatrist, and lawyer deserves a good spotlight. Give your audience a glimpse into your team culture by sharing behind-the-scenes photos and videos of the staff, office, and day-to-day operations.
These bios and peeks behind the curtain humanize your brand, show that your business is a pleasure to work with, and help your followers connect on a more personal level.
2. Share Testimonials and Reviews
But don’t just share from your perspective. Social media is all about transparency, and reposting feedback from current and past clients is the best way to prove that you’re listening.
Testimonials and reviews also serve as social proof and demonstrate the value of your services. So, encourage customers to leave reviews on your Google Business profile, and then share those glowing testimonials on your channels.
3. Cross-Promote your Blog and Newsletter
Don’t let your valuable blog posts and newsletters go unnoticed! Share snippets, teasers, or links to your latest content on social media to drive traffic to your website and expand your reach. Not only does this keep your audience engaged and reinforce your expertise, but it also drastically increases your search engine optimization efforts.
4. Celebrate the Holidays
This is the modern equivalent of sending holiday letters in the mail. Connect with your audience on a cultural level by creating posts that celebrate holidays, local events, or relevant observances. This way, you’ll be in tune with your community and foster a sense of shared identity. Usually, a simple Canva post or light-hearted photo carousel will do!
5. Spread Business Updates and Announcements
Let your followers be the first ones to know about important updates. Is your practice relocating? Did your team just hire a new podiatrist? Keep your audience informed about everything, whether the news is exciting or not.
This could also include new product launches, service offerings, expansions, or achievements. Ultimately, sharing these milestones keeps your followers engaged and invested in your business journey.
6. Show Off Your Expertise
Position yourself as a thought leader in your industry by sharing valuable insights, tips, and advice related to your services. The simplest way to do this is through quality captions.
Writing engaging, informative captions can efficiently convey your expertise without going too in-depth about the work your team does. Don’t be afraid to share your unique perspective and offer solutions to common problems your customers face.
7. Monitor and Analyze
Lastly, track your social media performance and analyze the data to understand what resonates with your audience. Pay attention to metrics like engagement, reach, followers, and website traffic to optimize your content strategy.
And perhaps most importantly, post consistently to earn these metrics. The more you post, the more insight you’ll have to optimize your strategy!
Do you wish for a sleek, professional, engaging website for your business? Blue Orchid Marketing is here to help. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to browse our services.