Consumer expectations have changed shopping habits and increased the technological abilities of brands. Today’s customers demand customized service and stellar experiences that they’ll remember. Therefore, businesses need to change how they connect with their customers and prospects.

Luckily, there are more ways for your clients to boost customer engagement – from emails and social media to messaging apps and websites. And with the elevated rate of digital transformation, it’s clear the adoption of digital channels is here to stay.

For digital marketing agencies, this provides more opportunities for your clients to capture attention and drive customer engagement, but how can you help maximize the engagement that your campaigns will deliver for your clients?

Here are a few approaches you can take with your digital marketing to boost engagement with your customers and prospects.

1. Deliver a stellar customer experience. If one of your customers has a negative experience with a business, they probably won’t return. In fact, 84% of consumers surveyed stated that customer service was the most important thing that helped them determine whether or not to shop at a business. 

When customers receive a great experience, they tend to remember it. It encourages word-of-mouth referrals to friends and family members, leading to additional sales. Provide a positive experience consistently, and you’ll be rewarded with their loyalty, engagement, and trust.

2. Make their experience personal. Personalization is vital for improved, memorable customer engagement. In fact, it has become one of the most influential and popular customer engagement strategies.

Simply asking how you can help them, using their first name in communications, or showing a location-based ad. The goal is to create customized experiences that let customers and prospects know you care and are in tune with their needs.

3. Offer relevant and helpful content. People don’t purchase products; they buy solutions. Unless your products are already well known, your customers may not search for their specific items. Instead, they will probably look for answers to common challenges or questions.

Providing authentic, helpful content that answers their questions will position your business as the expert and nurture long-lasting, healthy relationships with its customers and prospects.

Create blogs, social posts, and videos that share valuable information your customers and prospects will find, then deliver the content across the channels to reach the right people at the right time.

Issuing relevant content will keep your clients top of mind but review its performance regularly to determine customer engagement and modify where needed.

 A strong customer engagement strategy nurtures customer loyalty and sales when executed correctly. A good customer engagement platform helps you organize and automate your marketing strategy to boost your campaign’s touchpoints.

With the right technology and tools, you can create a seamless journey across channels for your customers and meet your sales teams’ needs by managing and reducing repetitive tasks and workflows.

If you’re not already taking advantage of this valuable strategy, let Blue Orchid Marketing help you get started today. We can also help with every aspect of your marketing to help you get and keep customers to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, or any other marketing tools.

Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.