Most consumers today find local business information online, and about 70% of them make decisions based on what online reviews say. This means that your business and reputation is on trial every single day. Today we’re sharing tips for managing your online reviews effectively.
Online review management is used to strengthen and protect the reputation of businesses and practices. And online reviews go a long way in influencing consumers’ buying decisions, and your bottom line. One bad review can cripple a business or practice, but one good review can deliver a ton of marketing power when used properly.
3 Tips for Managing Online Reviews Properly
- Know how to respond. The right words and the right tone are everything when it comes to online reviews. When replying to a bad review, making it a public war is a formula for reputation ruin. The worst thing you can do is argue with an angry reviewer. But a polite response with the right spin, such as an offer or refund can transform a disgruntled customer into a satisfied one.
- Be sure to respond promptly. You must respond to reviews as quickly as you can. Negative reviews can spread like a wildfire, so responding to it quickly either through excellent customer service or addressing the comments in private, can help avoid further damage. Also, replying promptly to reviews, positive or negative, shows that you’re attentive and that you care about their experience with your business or practice.
- Keep reviews up to date. Relevant and fresh reviews are vital for a healthy business or practice because, in addition to reinforcing your online presence, they directly impact sales conversions.
Many business owners are turning to online reputation management solutions to help manage their reviews, from supervising them to even generating them. If your online reputation could use a boost, we have a reputation management solution for you!
Blue Orchid Marketing offers customized marketing elements designed to increase your bottom line. If you need help with Online Reputation Management, Blogging, Search Engine Optimization, Website Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.