A well-optimized Google Business Profile is an excellent (and, dare we say, essential) component of your small business’s marketing strategy. And because so many businesses don’t put the effort into optimizing their listing (or having one at all), simply caring about it could put you ahead of your competitors.
So, If you want to increase your online visibility and attract local customers, stay tuned for these tips and tidbits on everything about GBP from yours truly at Blue Orchid Marketing.
Verification
Verifying your GBP is the first step to claiming your business listing and ensuring its accuracy. Google provides a verification process that typically involves entering a code sent to your business address or phone number. Once verified, you can manage your listing and make necessary updates.
*Note that if your profile is not verified, some information on the listing may not be visible to the public (or the listing may not be visible at all).
Profile Optimization
Once you’re verified, a well-optimized GBP can significantly improve your local search rankings. Google’s algorithm considers factors such as NAP (name, address, phone number) consistency, online reviews, and engagement when determining local search results.
Therefore, by optimizing your GBP, you can increase your chances of appearing at the top of local search results for relevant keywords.
The Power of Customer Reviews
Customer reviews are an asset for any business, and they are particularly important for small businesses that rely on local customers.
Positive reviews can boost your local search rankings, build trust and credibility with potential customers, and demonstrate your commitment to excellent service. But, by addressing the negative reviews, too, you can effectively manage your online reputation and prevent negative feedback from damaging your brand.
A Note on Closings
If your business has temporary or permanent closures, it’s crucial to update your GBP accordingly. This will prevent customers from making unnecessary trips and maintain your business’s reputation. Use Google’s tools to indicate closures and inform customers about any changes in your operating hours.
Additional Tips
- Claim your Google My Business listing: Ensure your business is listed on Google Maps and claim your listing to manage it effectively.
- Utilize Google Posts: Use Google Posts to share photos, videos, or updates about your business.
- Post Regularly: Be sure to post regularly about new services, special offers, and more.
Want to have a clean, professional, compelling website for your business? Blue Orchid Marketing is at your service. Contact us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to explore our services.