Your SEO (Search Engine Optimization) efforts are geared to attracting readers to your website, as are your other digital marketing components like blogs, e-newsletters, and social media. But once readers arrive there, is your website designed to give the most value to visitors?

A website that is not user-friendly can turn off potential customers and send them elsewhere. Here are must-have attributes to look for as you audit your website and assess its user-friendliness:

1. Readable content. Is your content well-formatted and easy on the eye? Headings and subheadings can help break up large segments of text. Bulleted lists draw the eyes and help organize your content.
2. Simple navigation. Can your users easily find what they are looking for? Make sure that your pages are logically organized with plain and simple navigation aids. Test all links to make sure they are not broken and that they make sense.
3. Visual appeal. A mix of text and images will hold the reader’s interest as well as break up written content. Use consistent and recognizable colors and branding.
4. Engage readers with visual clues. Make sure that your images, videos and text harmonize and relate to your topic.
5. Test load times. Optimize your site as needed to make sure that readers can click through to their next destination.
6. Check lead forms. Test your “contact us” forms as well as any sign-ups for e-newsletters, blogs and free e-books. All should work well to generate contact information.
7. Remember mobile! Today’s reader is more likely to check out your practice on a mobile device, so make sure your website is optimized for mobile users.

Need help? Let our website design wizards audit your site for optimal performance and user responsiveness. Don’t turn readers on to a website that turns them off!

Ask Us About Our Comprehensive Digital Marketing Plan

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to DannyA@BlueOrchidMarketing.com. We’ll create a package that’s right for you!