These days, there’s always some new trend to keep track of, and the world of marketing is no exception. With countless channels vying for attention and constant noise on which ones work the best, businesses tend to overlook a powerful diamond in the rough: Local listings.
While social media and paid ads certainly have their place, local listings offer unique advantages of their own. For this blog, the team at Blue Orchid Marketing will explain why that’s the case, then cover a few recent factoids, tricks, and tips that might help you in your local listing efforts.
The Local Advantage
Let’s cover the perks before all the rest. We’ve listed the biggest of them below:
- Proximity Matters: Location-based searches on Google have grown by 250% in the past few years, with 76% of mobile searches having local intent. Local listings put your business directly in front of potential customers searching for nearby solutions.
- Organically Optimized: Unlike paid ads, optimized local listings can rank organically in search results, offering long-term visibility without ongoing costs. A Moz study revealed that approximately 70% of clicks in local searches go to the top three organic listings.
- Building Trust: Credibility is important, and well-managed local listings with accurate information and positive reviews build trust with potential customers. BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations.
- Driving Engagement: Local listings go beyond static information. Engaging with reviews, responding to questions, and offering updates foster direct communication and customer engagement, strengthening your brand image.
Listings for Today and Tomorrow
Like everything else, local listings have changed. They’re no longer just directory entries.
Here’s what’s new:
- Mobile-First Focus: Since mobile devices make up approximately 54% of all global website traffic, ensuring your listing is mobile-friendly and optimized for local voice search is crucial.
- Engagement Matters: Google prioritizes active listings with engaging content, photos, and responses. Regular updates and interaction are crucial to ranking higher.
- Industry Specificity: Different platforms cater to different industries. Claiming and optimizing listings on relevant directories expands your reach, connecting you with targeted audiences.
Management is Mandatory
Managing your local presence can seem daunting at times, but the benefits are big:
- Improved Visibility: Consistent management ensures accurate information across multiple platforms, maximizing your online presence and attracting more customers.
- Enhanced Credibility: Monitoring and responding to reviews, both positive and negative, demonstrates attentiveness and builds trust with potential customers.
- Competitive Advantage: In today’s crowded market, a well-managed local presence sets you apart, attracting more leads and increasing conversions.
- Measurable Results: With analytics provided by listing platforms and monitoring tools, you can track performance better to understand the impact of your local marketing efforts.
If you found the above helpful in planning your local listing efforts, you haven’t seen anything yet! Give us a call today at 203-746-5901, or send us an email to sales@BlueOrchidMarketing.com to learn more about our local listings management services.