Simply claiming your Google My Business profile and calling it a day isn’t enough. In 2024, local listings have evolved, becoming more dynamic and crucial for attracting clients than ever before. In part, that’s because consumers rely heavily on online searches to find local businesses. There are a few different ways you can execute, however, and Blue Orchid Marketing is here with a blog to help you get started.

Let’s get to it!

Local Search = Big Deal

Local search factors account for an enormous chunk of Google’s search ranking algorithm.

1. This means that optimizing your local listings with accurate and consistent information is critical for increased visibility in local search results.
2. Don’t forget that the above applies across multiple platforms!

The Power of Reviews and User Engagement

Consumers are increasingly turning to online reviews to make informed decisions before choosing a local business.

1. A BrightLocal survey suggests that approximately 75% of consumers say they ‘always’ or ‘regularly’ consult online reviews. That number has held steady for the last year or two.
2. When it comes to finding the reviews themselves, there’s another constant to consider: The aforementioned survey indicates that 81% of consumers prefer to use Google when searching for local online reviews.
3. Finally, it’s worth noting that there’s a lot of weight behind those reviews everyone is checking. Some findings suggest that in addition to valuing the ‘star’ rating over any other review metrics, 51% of consumers surveyed won’t patronize a business with fewer than 4 stars overall.

Optimizing Your Local Listings in 2024

Here’s how to ensure your local listings are up-to-date and working for you in 2024:

1. Claim and verify your listings: Ensure your business information is consistent across local search platforms like Google My Business, Yelp, Bing Places, and Apple Maps.
2. Optimize your profiles: Include relevant keywords, high-quality photos, and detailed descriptions of your products or services.
3. Encourage customer reviews: Make it easy for customers to leave reviews by providing links to your online profiles and sending polite follow-up requests.
4. Respond to reviews: Acknowledge and address both positive and negative reviews promptly and professionally.
5. Track and analyze your performance: Monitor your local search ranking and adjust your strategy based on insights.

Wondering how you can help your team grow locally and excel overall?  Blue Orchid Marketing can help! Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to discuss our local listings management.