As we enter the third quarter of 2021, it’s time to start thinking about what marketing strategies you will continue to use and which new ones your business will institute in 2022.

If you don’t have a blog yet, or if you’re wondering how effective blogging will be next year, today we’re sharing 4 reasons why you can still count on blogging to make money for your business.

We’re discussing this topic today because you still have time to start and build a blog to be ready in 2022 – one that will make you money.

4 Reasons Why Blogging Will Be Worthwhile in 2022

1. The number of internet users is growing. As internet access and technology increases, so will the number of people who will be looking for information online. Creating a blog that is informative or helpful positions you to gain access to this growing audience, which can bring you more business or income. The key is making sure that you have quality content on your blog.
2. You can build trust with your audience. A blog is one of the best ways that your business can build trust with your audience today and going forward. Once you have involved your audience and built trust, it will become easier for you to sell them your products and services and recommend affiliate products that will earn you a commission.
3. People are progressively spending more time online. As of 2019 and 2020, the average daily social media usage worldwide equaled 145 minutes per day, up from 142 minutes in the prior year. Another important thing to note is that about 4% of online time is spent by people who consume information from blogs and news.
4. Search engines are working more effectively. Search engines have improved greatly and are constantly improving to serve their customers well. This kind of enhancement means that a blog can be seen by thousands of people each day. This should reinforce the fact that your work will not be wasted. The idea of search engine optimization is crucial to the success of your blog. When the search engine algorithms get better, you have a greater chance to provide value to your audience.

If done correctly, keyword research optimization of your content will earn you a high ranking on the search engines, which is important to drive traffic to your blog.

Increase Your Bottom Line

The bottom line is that it’s clear that blogging will still be worthwhile in 2022. If you need help setting up a blogging program, we can help!  We can also assist you with Direct Mail Campaign,  Social Media Marketing, Website Design, Reputation Management, SEO/SEM,  Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.