Are you in need of a content strategy that will provide lasting effects? Most businesses are! As a marketer, you know that an effective content strategy incorporates everything from ideation to creation to materialization. While it may seem simple – all you need to do is come up with an idea and create a graphic to accompany it before posting – way of thinking won’t produce lasting effects.
To create a lasting content strategy, you will need to deliberately plan out content that will serve a purpose and not just randomly create whatever comes to mind. Here are 5 steps you can take to create a long-lasting content strategy to help you grow your business.
Clarify your goals and your mission.
Before you begin considering content ideas, you must be clear on what your goals and mission are. Start broadly with the company as a whole. Think about your company as a whole – who are you, and what do you want to accomplish? Once you have that figured out, consider why you are creating content and design your short-term and long-term goals to help you stay focused.
Decide how you’ll measure your success.
With digital marketing, you have the benefit of getting live updates on how your goals are progressing. On social media, you can access various insights, and Google Analytics provides a close look at your website’s metrics.
Stay connected with your audience.
Next, you’ll want to determine what your audience expects and wants from you. You can identify this by performing an audience analysis and simply asking them. Then experiment with different content to see which ones get the most attention from your target audience.
Choose 3-5 content pillars.
Content pillars refer to the categories that your content will be focused on. Each pillar should fit under one of the following: promotional, motivational, entertaining, or educational. You will then use those content pillars to drive your content ideas.
Consider content ideas.
This may be easy in the beginning, but trust me, there will come a time when you start to run out of content ideas. It’s essential that you find a place to get fresh ideas that will be dependable when your creative juices run low. One way to achieve this is by using a series on your social media, where you post jokes, memes, or other content that your audience will find entertaining. You can also repurpose the content that performs best every few months.
This content strategy doesn’t have to be a mystery or a guessing game. Try to plan ahead so you aren’t forced to be creative at the drop of a hat.
Keep in mind that you don’t have to do this alone! Our writers are full of ideas and can create your content strategy and execute it for you! We also offer Reputation Management, Direct Mail Marketing, SEO marketing, and other successful marketing tools.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation and discuss how we can help boost your business in 2023!