As a business owner, you know that online reviews are critical to the success of your business, so hopefully, you’re getting a lot of them. But are you using them to effectively market your business?

Online Reviews Market Your Business

1. Use reviews on key website pages. Research shows that over 90% of consumers trust reviews just as much as personal recommendations. You can build trust by sharing your current customers’ experiences with your company on your website. Some key pages include your homepage and other high-traffic pages such as pricing, checkout, product, or post-click landing pages. When reviews are posted here, it shows that you’re being transparent and gives visitors the encouragement they need to complete a purchase.
2. Use them in search ads. Search engines don’t simply rank you on how well you optimize your online listing. They also oversee what other people have to say about your business. Reviews show consumers how you meet your customers’ expectancies. And collecting new, fresh content on a regular basis can get you Rich Snippets and Google Seller Ratings, thereby improving your company’s visibility on search engines.
3. Share your reviews on various social channels. Having your prospects connect with other consumers can be a marketing victory and can ultimately be what changes an unsure visitor into a loyal customer. To investigate brands, consumers often turn to social media channels to monitor what other consumers say about the product and overall experience as a customer.
4. Use them in your marketing emails. Email marketing has a huge ROI. And with that kind of positive return, showcasing feedback in email messages not only boosts credibility but it’s also likely to improve your click-through and conversion rates. It also lets prospects know what to expect if they become a customer as well.
5. Use reviews in ads and marketing material. Research reveals that user-generated, content-based ads enjoy four times higher CTRs (click-through rates) and a 50% reduction in CPC (cost-per-click) than average. With proof points like these, it’s easy to understand how trust signals like reviews, testimonials, and star ratings fit in.

We’re Partnership Material

So now that you have an idea of how to use your online reviews to market your brand, you need a partner in managing your online reputation. We offer a program that helps do just that!

If you’re ready to take control of your online reputation, we can help! In fact, we can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.