When it comes to social media, Twitter is especially popular in the United States, and as of October of last year, it had an audience of 77.75 million users. So, is it part of your marketing strategy? If it’s not, it certainly should be. Today we’re sharing our top 10 Twitter tips to make it work for your business.

Top Twitter Tips

1. Test Twitter Spaces. Test your own Twitter Spaces to determine how you can connect in new ways. This will get your message out there and cultivate deeper emotional connections.
2. Review Twitter analytics weekly. Allocate a time slot to explore your Twitter analytics each week. Armed with the data you collect, you might consider utilizing different targeting parameters to make sure the right message reaches the right people when they’re receptive to it.
3. Start a Twitter newsletter. Twitter acquired Revue, which makes it easy and free to create and publish newsletters. With this program, you can create and schedule newsletters, import email lists, earn money from paid subscribers, and analyze engagement.
4. Emphasize your personas. Make it your goal to target your Tweets to a specific audience. You can do this by reviewing your buyer personas to make sure they are reflecting your customers, then making sure every Tweet is focused on this group.
5. Develop a schedule. When it comes to Tweeting, consistency is everything. Tweeting regularly will enhance your visibility, help you build followers, and grow engagement. In your schedule, include when and how often you will Tweet, and which formats you’ll use.
6. Revamp your profile. Add a new header photo, updated bio, pinned Tweet, and profile photo. A revamp will give it a refreshed look.
7. Use Twitter for Professionals. This helps you exhibit certain information about your brand or business, directly on your profile and enable you to have a clearly defined and unique presence on Twitter.
8. Decrease your response times. There’s nothing more frustrating than waiting a long time for a response, so you need to respond to mentions quickly.
9. Boost your followers. Reply to Tweets and try using longer format threads. Asking questions can provide an insight into what your followers care about so you can write more engaging Tweets.
10. Experiment with ads. Twitter is constantly advancing, and there are several different ways to spread your message, so experiment with Takeover ads, Twitter Amplify, video advertising, and Carousel ads.

Planning Your 2022 Twitter Strategy?

We can help with every aspect of your social media marketing to grow your business. We can also help you with Website Design, Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.