Today, online reputation has a real influence on success in almost every industry. And because the reviews left by your customers on major search sites are visible to everyone, they require your complete attention.
Reviews, which are the online version of word-of-mouth recommendations, have a substantial impact on consumer choice. Consumers largely trust the experiences of others when making a buying decision. In fact, 83 percent of people surveyed said they trust personal reviews – both online and offline – more than any other form of recommendation.
But your online reputation is a double-edged sword. While positive remarks can draw more customers to your business, a few negative comments can result in lost sales.
This is why you must address all the comments – both negative and positive. Think about it – if you only respond to negative reviews, it appears that these comments are more important than the others. It gives the impression that you can’t be bothered to thank the customers who leave positive reviews and promote your business.
Why Respond to All Reviews on Your Business?
Responding to online comments is an effective way to oversee the image of your business. That’s why you must view the comments in the right light to take advantage of the critique left by visitors to your site. Here are 4 good reasons why you need to respond to online reviews for your business.
- The transparency and reactivity of business owners are greatly appreciated by consumers. A business owner who responds to online reviews posted by their customers will garner more sympathy than those who don’t place any importance on them.
- If the customer takes the time to review your business online, it’s only fitting that you return the favor. Replying to the reviews of your customers persuades them to return to your business.
- By responding to your online reviews, you show customers that you’re listening and that you care about their complete satisfaction. It also allows you to create a bond that will increase familiarity and trust with your customers.
- Responding to comments can boost the organic search ranking of your business. Both reviews and the responses show up in search engines, so be sure to take advantage of that SEO power for your business! It couldn’t be easier – simply reference the name of your business and add the adjectives and words that you want to be associated with your business name.
Control Your Reputation
We know that a business’s online reputation plays an important role in consumer behavior, choices, and decisions. That’s why we offer a Reputation Management Program that puts more control of your online reputation in your hands.
In fact, we can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.