Because the digital world is ever-changing, your marketing strategy needs some fine-tuning so your business can prosper in 2023. Today we’re sharing 7 digital marketing resolutions for a successful and happy 2023.
Crafting a well-thought-out plan is your first step to making next year your best one yet. Let’s get started with some simple but effective action items!
- Get Organized
Is your online information inconsistent among various platforms? Did you start some projects last year that are still unfinished? Is your messaging unclear? If so, the new year is the perfect time to follow through on half-finished plans, draft new goals, and refresh your online presence.
- Track Data
Now is the time to begin tracking what’s working and find areas where you can improve. Monitor your business’s marketing analytics and base your marketing decisions on that data instead of what a friend recommends or how you’re feeling.
- Refresh your Social Media
Take inventory of the social media channels your business utilizes and identify which ones are working best. Then make sure you’re doing the following:
- Posting consistently on your top social platforms.
- Decide if you’re going to create the content or if you need to hire help to stand out.
- Find new ways to utilize underperforming channels that are less resource and time-consuming.
- Get Proactive with Reviews
Over 90% of consumers read reviews before making a purchase. So, does your marketing strategy treat them as they deserve? Your review marketing strategy can’t be unresponsive; you need to get creative and find alluring ways to request customer reviews!
- Utilize Video Marketing
Instagram and Facebook give preference to live video and video content. While video might seem to be a challenge, it’s worth the work. In fact, it’s one of the most potent ways to connect with your customers and prospects and reach new markets.
- Optimize for Voice Search
With the popularity of tools like Amazon Echo, Google Home, Siri, and Alexa, voice search is more crucial than ever. If your company information can’t be accessed by voice search, you risk losing business to competitors who optimize voice search.
- Stay Up to Date
You need to constantly be on the lookout for new features and to ensure that your marketing supports your 2023 business goals. Jumping on meaningful trends early can make a huge difference in your digital marketing efforts.
Signing up for Blue Orchid Marketing’s blog is an easy way to stay up-to-date and make informed digital marketing decisions throughout the year. We offer Reputation Management, Direct Mail Marketing, SEO marketing, and other successful marketing tools.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation and discuss how we can help boost your business in 2023!