Return on Investment – ROI – is important when evaluating the success of your marketing efforts. You want to know how your marketing spending impacts the profitability of your practice.

Marketing is an essential part of your business expenses and can give you payback many times over its costs. Generating a positive ROI means that your marketing strategy is working by bringing in more business through patients or clients.

How to Implement a Lucrative Internal Marketing Strategy

One of the most profitable marketing schemes that you can implement is an ongoing internal marketing communication plan to your existing contacts.

You have built a database of existing patients or clients who have used one or more facets of your services. What you are really tracking with your contact list is your relationship with these customers. A relationship doesn’t just end with successful treatment or “case closed.” A relationship means that you are connected and you want to maintain that connection by keeping your name in front of your contacts.

Just one mailing a month can keep your practice “top of mind” with your contacts. You can do this with e-newsletters, quick information pieces called eblasts or electronic holiday cards.

Keeping in Touch with Your Contacts Can Generate More Business Too

Periodic contact with your existing contacts can pay off big time by generating even more business. Here’s why:

• When your contacts are thinking about you, they are talking about you too to their friends and family. This is the best kind of referral business!
• Your contacts are more inclined to call you about an issue or concern when they are thinking about you. If they’ve been injured in a recent accident but have been putting off getting treatment for a nagging back or heel pain, they will reach out for you because your name keeps popping up in their inbox.

In short, internal marketing to your existing contacts generates more business and more dollars to your bottom line. This has been proven over and over by the experience of successful marketing campaigns.

Now that’s marketing that pays for itself over and over again! And isn’t that exactly what excellent ROI is? Want to learn more? Give us a call to find out how Blue Orchid Marketing can positively impact the ROI of your marketing efforts!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you.