Social media has become one of the most important aspects of a digital marketing campaign, helping businesses reach millions of customers throughout the world. And if you’re not using this cost-effective resource, you’re missing out on an incredible opportunity!

The following are some reasons your business needs social media marketing.

• Better brand awareness: Social media is one of the most profitable and stress-free digital marketing programs for boosting your business visibility. Utilizing a social media strategy will help you significantly elevate your brand recognition.
• Cost-effective marketing strategy: Being cost-effective is important as it helps you achieve a greater ROI so you can use your marketing budget for other business payments and marketing platforms.
• Engage with your clients: Using social media is a good way to engage and interact with your customers. The more you communicate with them, the more chances you have of converting them into a sale.
• Superior brand loyalty: Your social media presence makes it easier for your customers to find and connect with you, thereby boosting your customer retention and loyalty.
• Improved customer satisfaction: Utilizing social media plays a crucial role in creating a voice for your company. Customers appreciate when they comment on your page, they get a personal reply rather than an automated message.
• Improved marketplace awareness: One of the best ways to identify the wants and needs of your customers is by communicating directly with them. By monitoring the activities on your profile, you can see customers’ opinions and interests that you might not be aware of otherwise.
• Additional brand authority: Brand loyalty and customer satisfaction both play a major role in building your business, but it all comes down to communication. If a customer sees you replying to their questions and posting fresh content, it helps create a positive image in their minds.
• Added traffic: By sharing your fresh content on social media, you’re providing users with a reason to visit your website. And the more fresh, quality content you share on social media, the more inbound traffic you’ll receive.
• Better SEO rankings: Today, to secure a successful ranking, SEO requirements are constantly changing.  Businesses that share their content on social media are broadcasting a signal to the search engines that confirms your brand integrity, constancy, and validity.

Your competitors are already communicating on social media and targeting your prospects, so don’t wait!

Contact us today to get started!

We offer customized marketing elements designed to increase your bottom line. If you need help putting together a Social Media program, Online Reputation Management, a Blogging Program, Website Development, Direct Mail, Email Marketing – or any other marketing tools, Blue Orchid Marketing has the answer. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.