Please ensure Javascript is enabled for purposes of website accessibility


When it comes to social media platforms today, there’s no shortage to choose from. With approximately 200 options, some are far more popular and well-known than the rest. 


Identifying the social media platforms that make the most sense for your brand can be overwhelming. But the solution isn’t one-size-fits-all. Depending on your audience and what you’re trying to achieve, you might have one or 100 platforms that are a suitable fit.


If you’re trying to determine how to utilize these channels for your business marketing requirements, where do you begin? Before making any decisions, let’s look at some of the best platforms for digital marketing.


Instagram and Facebook:  If you aim to reach an audience beyond people who’ve already engaged or liked your pages or build brand awareness, Instagram and Facebook are excellent choices. With over 3.4 billion monthly active users, both platforms allow you to micro-target your precise audiences to help grow your business. 


Twitter: Twitter allows you to monitor what people say about your business, products, or services. By frequently searching for your business name, you may find people mentioning you, even if they don’t tag your username. This helps you develop and expand your brand around the needs of your current customers and prospects and discover new target markets and trends.


TikTok: While it might not be on your list of social media platforms for business needs, TikTok should not be ignored. It serves your needs when boosting brand awareness via video content or if your target audience is a younger demographic. TikTok helps businesses reach younger, content-hungry individuals, helps increase app installs, drives sales, and helps develop a community.


Snapchat: Before TikTok, there was Snapchat and many people in the younger demographic still use both frequently. Data from this platform shows that it reaches 75% of millennials and Gen Z and nearly a quarter of American adults, outpacing both TikTok and Twitter. Snapchat can help you capture younger audiences to build brand awareness, increase engagement, and target local demographics.


Threads: New on the social media platform scene, but owned by well-known Facebook. In just 7 hours, the platform reached one million users, a record. Currently, the platform is undergoing various functional improvements. It does have certain limitations in its usage, which include requiring an Instagram account profile. Facebook also owns Instagram.


So how do you choose? If you find the decision overwhelming, it’s time to call the specialists at Blue Orchid Marketing. Our team is skilled at helping clients hone in on what’s most important to their business. Contact us today to learn more. Call us at 203-746-5901 or email us at to schedule a consultation.