Visualize being a chef who is attempting to cook a delectable meal. You have all the required ingredients, but your dish will disappoint if you don’t follow the recipe correctly. This is the case with Google Ads. Even if you have great products or services, you won’t achieve the desired results if you don’t establish your campaigns properly.

Here are 5 mistakes to avoid when setting up your Google Ads campaigns:

Conversion Tracking Not Set-up Correctly

Imagine entering a maze without any sense of direction or a map to follow. That’s precisely what happens when you don’t set up conversion tracking. Without it, you’re guessing which campaigns, ads, or keywords generate real results. It’s like wandering around in the dark.

Using Excessive or Irrelevant Keywords

Regarding keyword selection, quality outperforms quantity. Stuffing your campaigns with excessive or irrelevant keywords will drain your budget and weaken your targeting efforts. Remember that relevance is the key to catching the attention of potential customers. Studies show that trimming your keyword list to 10-20 relevant keywords can boost click-through rates by up to 200%. Quality always trumps quantity!

Neglecting Negative Keywords

Consider if your ads were shown to consumers searching for something entirely different from your offerings. That’s where negative keywords come into play. Not utilizing negative keywords can result in wasted clicks, impressions, and, eventually, wasted money. Incorporating negative keywords can reduce your cost-per-click by up to 50% by filtering out irrelevant clicks and maximizing your ad spend.

Search Copy

Your ad copy is what reels in prospects. So, it will become a missed opportunity if it doesn’t engage your visitors or isn’t relevant to the search inquiry. Remember that you have a regulated number of characters to draw in your audience, so make every word engaging, captivating, and conquering!

Neglecting Location Settings

Imagine running a local business that caters to a precise area, but your ads are being shown to people miles away. Ignoring your location settings is like throwing out a wide net without considering the waters you’re fishing in. It’s essential to schedule your ads to reach the right audience in the right location. By confining your audience to precise locations, your ads will be seen by those most likely to become loyal customers.

Stop throwing money down the drain! Contact Blue Orchid Marketing today to schedule a consultation, and let us take control of your Google Ads strategy. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation. We’ll make sure your ads are being seen by the right people, in the right place, and at the right time.