The Power of Podiatry Email Marketing

For podiatrists, email marketing is perhaps the most powerful tool for both attracting new patients and fostering relationships with existing ones. A well-crafted email strategy can significantly boost a podiatry practice’s visibility, increase appointment bookings, and provide patients with exceptional care. However, there are several types of emails that can be strategically deployed to achieve various goals, and we at  Blue Orchid Marketing will discuss the most common ones today.

Recall Emails

Recall emails are essential for patient retention, as these automated reminders are typically sent to patients who are due for their routine check-ups or follow-up appointments. The purpose of a recall email is simple: to prompt patients to schedule their next visit and ensure consistent care.

These emails should be personalized by addressing the patient’s name and clearly stating the reason for the recall, such as their annual foot exam or a recommended follow-up. But this is nothing without a call to action that encourages the patient to book, such as through a direct link to online scheduling or the practice’s phone number.

Of course, responsibly using the practice’s EMR can allow you to send relevant messages to the right people at the right times. This applies to the other emails we’ll discuss below.

Holiday and Birthday Emails

What’s a podiatry practice without a warm, courteous touch? Personalized emails celebrating holidays and birthdays can foster a stronger connection between the practice and its patients.

A simple, warm message wishing the patient well on their special day or during a holiday season can make them feel valued. Throwing in a subtle reminder of the clinic’s services or a seasonal foot care tip is also an effective use of space.

Company Newsletters

Now that we’ve discussed marketing to existing patients on your email list, what about leads and prospects? Regular company newsletters are an excellent way to keep both current and potential patients informed and engaged.

These emails can share valuable content such as articles on common foot conditions, tips for foot health and injury prevention, information about new treatments or technologies offered at the clinic, and even patient testimonials.

Calls to action within a newsletter can vary, from encouraging readers to learn more about a specific condition on the website to prompting them to schedule a consultation for a featured treatment.

The overarching goal is to educate the audience, build trust, and subtly guide potential patients toward seeking the practice’s services.

E-blasts

But what about urgent updates? Emails are perfect for that, too. E-blasts are typically used to announce special promotions, new services, or urgent updates to a wider audience (including potential new patients). These emails should be concise and attention-grabbing, with a clear call to action.

For example, an e-blast might announce a limited-time discount on custom orthotics or the arrival of a new laser therapy for fungal nails. The target audience is broader to capture the attention of individuals who may be seeking podiatric care but are not yet patients.

The writing should, therefore, be direct and persuasive to tout the benefits of the offer. And as always, providing a clear pathway to take advantage of it, such as “Book Your Discounted Consultation Now.”

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