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Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and others less so. The ubiquity of advertising, whether it’s via targeted messaging on social media or a billboard on your daily commute, means that the question isn’t whether consumers recognize an ad but rather how they feel about it.

That’s where User-Generated Content (UGC) comes in. UGC is content – images, videos, reviews, or testimonials – created by your audience, and it’s quickly becoming a marketing standard. For this blog, we’ll cover a few of its ins and outs, then switch to a couple of notable success stories involving its use.

Why UGC Reigns Supreme

Sometimes, statistics can speak volumes.

  1. A survey by Stackla revealed that a whopping 90% of consumers trust UGC more than traditional advertising.
  2. Many seem to connect more readily with content created by real people, as opposed to staged marketing campaigns.
  3. UGC fosters a sense of community and trust, making consumers 8 times more likely to convert after engaging with UGC compared to influencer marketing.

UGC Success Stories: From Humble Beginnings to Viral Fame

Remember the #IceBucketChallenge?

  1. This ALS awareness campaign, started by a patient and fueled by user-generated videos of people dumping ice water on themselves, went viral in 2014.
  2. The campaign managed to raise more than $115 million for research.
  3. It’s often cited as a prime example of UGC igniting a movement and achieving results.

Crafting a UGC Campaign that Converts

Not all UGC campaigns are created equal. Here are some tips to ensure yours is a hit:

  1. Define Your Goals: What do you want to achieve? Brand awareness, increased sales, or community building?
  2. Pick the Right PlatformTailor your campaign to the platform your audience frequents most. Is it Instagram for eye-catching visuals or Twitter (uh, sorry, “X”) for quick snippets?
  3. Run a Contest: Incentivize participation with a raffle, giveaway, or discount code.
  4. Make it Easy to Participate: Clear instructions and user-friendly tools are essential.
  5. Show Appreciation: Reshare user content, thank participants, respond to reviews, and build relationships whenever you can.

If you have more questions about UGC, contact us! You can give us a call today at 203-746-5901 or send us an email at to learn more. We look forward to hearing from you.