Owning a healthcare practice can be gratifying and lucrative IF you stay up to date on healthcare marketing trends to provide your patients with better care while staying competitive.

Developing technologies such as digital health and artificial intelligence are some of the main reasons why the industry is booming. The problem, though, is that with so many new trends, it can be challenging to remain on top of the latest in healthcare marketing, to stand out from the crowd. But we’re here to help!

This Year’s Top 5 Healthcare Digital Marketing Trends

1. Wearable Devices: Devices like the Fitbit are sensory-based and are worn as bracelets, chest straps, footwear, glasses, and watches. They help people do anything from recording their activity, eating healthier, sleeping better, etc. They can also help monitor heart rate, blood sugar levels, and blood pressure to reduce instances of sickness, decrease the number of visits to the doctor, and save money.
2. Artificial Intelligence: While its use is on the rise, comprehending how AI works in marketing can help you stay ahead of the competition. AI will assist doctors, hospitals, patients, and the healthcare industry. Patients will have the ability to access their data at any time rather than waiting until they are in the doctor’s office with the electronic medical recording system that is accessed by Artificial Intelligence.
3. Voice Searches For SEO: Today’s digital assistants are changing the way people are searching for information such as new clinics, treatments, doctors, and requesting an online diagnosis. This is also crucial for optimizing your SEO for healthcare marketing. For example, someone looking for a podiatrist in New York might search “podiatrist in New York.” But when speaking to a digital assistant, they would say, “Who is the best podiatrist in the New York area?” This completely alters how you would use content and keywords for your healthcare marketing.
4. Video Marketing: Many patients have no idea about their own healthcare because of literacy issues. Healthcare information can be difficult to read and understand for some people, but in the form of a video, it can be easier to understand. Over 500 million hours of YouTube are watched every day. So, by using this upcoming way of content marketing, you can draw patients into your practice simply by uploading informative videos about your clinic and the services you offer.
5. Electronic Health Records: These records help provide reliable access to the patient’s complete healthcare history, which can assist with the early diagnosis of a disease or illness at an earlier stage. These electronic health records include all the information about the patient, and they are revised whenever something changes in the patient’s care.

We can help you stay on top of these and other healthcare marketing trends. In fact, we can help with every aspect of your marketing to grow your business including Website Design, Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, Social Media Management, or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.