Studies show that a whopping 68% of all consumers begin researching their healthcare options using a search engine. That means that we, as consumers, depend on the internet when it comes to our health. Not surprisingly, people turn to the internet to research practices and doctors before they make a call. But even after patients put their trust in you as their doctor, more than half of them will turn to search engines to confirm the information you’ve provided.
This means that search engines are either positively impacting or negatively impacting your practice every day. In this post, we’re discussing how.
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Healthcare searches continue to grow.
When a person is ready to begin researching their healthcare needs, they turn to easily accessible search engines. Today’s consumers want things now, and it’s important to find what we’re looking for quickly and conveniently. That’s why they’re utilizing search engines more today than ever before for health-related searches
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Consumers utilize search engines to research online reviews from other patients.
Today’s consumers are using search engines daily as a tool to research other patients’ experiences at your practice via online reviews. Did you know that 94% of healthcare patients rely on online reviews to evaluate potential healthcare providers? If you don’t take online reviews for your practice seriously, you’re putting your business at a severe disadvantage from a growth viewpoint. Simply put, patients trust other patients, so it’s important that you make sure your prospective patients can locate a lot of positive online reviews.
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Search engine domination is a key factor in boosting your presence online.
Now that we’ve covered the importance of search engines in your practice and how consumer behavior is changing when it comes to finding a provider, let’s discuss the importance of positioning in a search engine. Half of all clicks on Google occur within the top 3 search results, which indicates that while consumers trust other patients, they also trust Google’s suggestions. As a healthcare provider, it’s essential that you think bigger than just ranking within Google for your main services. It’s not enough to just appear on the first page of Google searches; your practice needs to dominate the first page for your core services.
If you’re ready to generate more leads, book new patients, and grow your practice, Blue Orchid Marketing can help! Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation and discuss how we can help grow your practice in 2023!