Customer satisfaction is vital to keeping your current customers and getting new ones. You’re at risk of losing dissatisfied customers and damaging your brand. Today we’re sharing why customer satisfaction is so beneficial in helping businesses to succeed.

1. Loyalty: When your customers are content, they believe in the brand and remain loyal. They give businesses repeat business and account for a significant part of the revenue.
2. Support: Your satisfied customers are more likely to stick with your business in times of crisis; they care about the brand and want to see it prosper.
3. Revenue: Brands that focus on customer satisfaction enjoy healthier sales revenue. They don’t lose past customers and have steady revenue from repeat and referral business.
4. Boost brand popularity and reputation: Review your customer feedback to identify areas for improvement. Don’t hesitate to question your customers; their authentic feedback will help manage expectancies.
5. Reduce expenses: Satisfied customers can be your biggest cheerleaders. Their word-of-mouth gives your brand popularity and credibility and helps brands acquire new customers. It typically saves money on promotional campaigns and marketing to obtain new customers.
6. Repeat customers: One easy way to determine if your customers are satisfied is via customer satisfaction surveys. Ask them to rate their level of satisfaction on a scale of 1 to 10 and see who will be likely to purchase from you again.
7. Sets you apart from the competition: Customer satisfaction can make or break businesses. Customer satisfaction must be central to your customer strategy in this competitive world.
8. Reduce customer churn: Contrary to popular belief, customer service is the main reason for customer churn. Poor customer service will cost you, customers, in the long term.
9. Reduce negative word of mouth: Research shows that an unhappy customer will discuss their experience to anywhere between 9 and 15 people, and that’s a lot of negative press. It will directly impact your brand reputation and business revenue.

Many businesses hire a professional marketing company when experiencing customer satisfaction issues. At Blue Orchid Marketing, we help with every aspect of your marketing to help you get and keep customers to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, and other marketing tools.

Call us today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to see how we can help.