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Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and do the opposite as well. From short-form videos to well-organized tiles, there are plenty of features to optimize and pitfalls to avoid, whether you’re positioning yourself as a legal expert or the top doctor in your field.

There’s no need to go it alone, however. Blue Orchid Marketing always strives to keep people posted on the latest tools and trends, and we hope this post serves that goal. Take a look at the strategies below to see what you stand to gain from a well-designed website.

Mobile Website Matters:

  1. Forget desktops – in 2023, over 60% of web traffic came from mobile devices (Statista, 2023).
  2. A clunky, non-responsive website that fails to conform to mobile screens screams “tech dinosaur” and sends frustrated visitors fleeing.
  3. Invest in a mobile-first design that’s intuitive, easy to navigate, and visually appealing on any device.
  4. First impressions matter, and on mobile, you only have a few seconds to make a good one.

Blog Like a Boss:

  1. A dedicated blog page isn’t a vanity project; it’s an SEO-driving powerhouse that boosts traffic and establishes the tone of your brand.
  2. Fresh, relevant content keeps Google bots happy, boosting your search engine ranking.
  3. Higher visibility means more leads, so craft engaging blog posts that answer your target audience’s questions, showcase your expertise, and establish you as a leader in your field.

Website Content is King (and Queen):

  1. Beyond blogs, ensure your website boasts high-quality content throughout.
  2. Compelling product descriptions, clear navigation menus, and informative landing pages all contribute to a positive user experience, keeping visitors engaged and exploring deeper.
  3. Good content is like a good opening chapter – it draws you in, but it also keeps you wanting more.

Maintenance to the Max:

  1. Websites aren’t static landscapes; they’re entities in flux, requiring consistent attention.
  2. Regularly update software, plugins, and security measures to avoid vulnerabilities.
  3. Broken links? Fix ’em! Outdated information? Refresh it!
  4. Think of website maintenance as spring cleaning for your digital home – essential for optimal performance and a welcoming vibe.

Professional Development:

  1. Attorneys with legal websites should consider a “results” page that demonstrates the value of their services and relevant wins. For many people, past successes are the strongest indicator of future ones.
  2. Podiatrists, veterinarians, and other medical professionals will want to include a patient portal and online billing options, demonstrating their commitment to valuing patients’ time and speeding up the logistical side of things.
  3. Everyone benefits from online contact options, easy-to-read directions, and interactive maps.

Ultimately, your website is a personal expression of what you have to offer. That means it’s up to you to determine where your resources will go the furthest and what you’re after, but with the right approach and the right mentality, you’ll be making your mark in no time.

Think your website might need more than a fresh coat of paint? Let us help! Call us at 203-746-5901 or email us at today to schedule a consultation to discuss our digital marketing services.